2009 Pepsi Logo
#2
Posted 19 December 2009 - 01:24 AM
But, more interestingly - they paid several hundred million dollars for the re-branding, and the 27-page design brief from the firm that created the new logo is completely asinine. I can't believe someone created this for Pepsi, and even more unbelievable is that they bought it!
You can download the design brief here: Pepsi Logo Design Brief: Branding Lunacy to the Max | New Ideas | Fast Company You'll have to skip past the ad on the opening page.
When i first saw this, I thought it had to be a joke. A part of me hopes that it is a joke and I just haven't figured that out yet... Check it out, I want to know what other people think of this!
#3
Posted 19 December 2009 - 11:09 PM
as to the 'explanation' - well how exactly would you explain art to a dead rabbit without losing your diginity and poise? of course you'll make comparisons that are so blatant they look obscene.(i mean it's considered to be a bad image for a corporation to think like a corporation and if they'd came out with the aforementioned reasoning they'd be crucified in the media)
#4
Posted 30 March 2010 - 02:29 AM
#5
Posted 30 March 2010 - 03:09 AM
#6
Posted 07 April 2010 - 06:04 AM
It is less visible. I was walking few days ago and saw some banners on the street for pepsi.
Even the outdoor advertises seem to be a bit faded and not visible. Even the colors, saturated green, orange, pink, it's a bit too much of an upgrade.
The old one was much stronger. Now is like i'm having a new brand of drinks.
#7
Posted 12 May 2010 - 08:57 PM
A good example of using emoticons as or in a logo is chiquita bananas: designed.nu | Chiquita logo
I don't like the idea behind pepsis new logo :/
#11
Posted 04 June 2010 - 04:41 PM
found them while googling the new logo
LOOOLLLL
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#12
Posted 07 June 2010 - 10:21 PM
There is something not quite right about that middle vector. It just doesn't have a good 'flow' to it.
I much prefer the old one as well. Gives the company a stronger stance I believe.
Several hundred million for re-branding i'd take that though
#14
Posted 09 June 2010 - 04:02 PM
#17
Posted 25 June 2010 - 09:37 PM
check these out
found them while googling the new logo
LOOOLLLL
Nice this examples makes almost as much sense as that smiling faces But people, just think... These new logo designers had to write something for this much money even if they do not believe in that They kind of..."You know guys...we made nice logo, but if we want get money we now need to think of realy super awesome background story"
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